First-time posters: please review the site's moderation policy
3
1

Most interpreters are notoriously bad at marketing themselves and what they do. What can interpreters do to differentiate themselves in a difficult market. What tools are available?

Should interpretation schools include in their training programs a module on marketing and selling techniques?

asked 16 Nov '11, 14:23

Marta%20Piera%20Marin's gravatar image

Marta Piera ...
2.7k182850

edited 16 Oct '12, 03:21

Delete's gravatar image

Delete ♦
73481533


A website helps underline the profile you want to promote. You might do (almost) everything in terms of conference subjects. However, you might want to "sell" by focusing on your favorite themes or the ones your specialized in. You'd then design your website accordingly: do you target the world of business, or rather arts + cinema, are you an expert in technical stuff ... And once your done, you might use social media (fb, xing, linked-in ...) and make your website known. You'd definitely want to tell colleagues, professional networks, professional associations, e.g. aiic , what your strong sides are. That is: get involved in networks, participate in meetings, talk to the people. Maybe write articles for your association's online (and/or offline) publications. Another option would be a joint marketing campaign in a group of interpreters who focus on the same field and try to "sell" your biz proposals: you are the experts for renewable and other energies, or the automotive industry etc. Last, but not least: get in touch with your favorite sports club in your city and ask what supporters' programs they offer. This is another way of getting in touch with other small and medium businesses, who are interested in buying and selling services.

permanent link

answered 16 Nov '11, 14:44

LiA's gravatar image

LiA
63651118

Your answer
toggle preview

Follow this question

By Email:

Once you sign in you will be able to subscribe for any updates here

By RSS:

Answers

Answers and Comments

Markdown Basics

  • *italic* or _italic_
  • **bold** or __bold__
  • link:[text](http://url.com/ "title")
  • image?![alt text](/path/img.jpg "title")
  • numbered list: 1. Foo 2. Bar
  • to add a line break simply add two spaces to where you would like the new line to be.
  • basic HTML tags are also supported

Question tags:

×501
×132
×63
×5

question asked: 16 Nov '11, 14:23

question was seen: 2,717 times

last updated: 16 Nov '11, 15:05

interpreting.info is a community-driven website open to anyone with questions and/or answers about interpreting, i.e. spoken language translation

about | faq | terms of use | privacy policy | content policy | disclaimer | contact us

This collaborative website is sponsored and hosted by AIIC, the International Association of Conference Interpreters.