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Most interpreters are notoriously bad at marketing themselves and what they do. What can interpreters do to differentiate themselves in a difficult market. What tools are available?

Should interpretation schools include in their training programs a module on marketing and selling techniques?

asked 16 Nov '11, 14:23

Marta%20Piera%20Marin's gravatar image

Marta Piera ...

edited 16 Oct '12, 03:21

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A website helps underline the profile you want to promote. You might do (almost) everything in terms of conference subjects. However, you might want to "sell" by focusing on your favorite themes or the ones your specialized in. You'd then design your website accordingly: do you target the world of business, or rather arts + cinema, are you an expert in technical stuff ... And once your done, you might use social media (fb, xing, linked-in ...) and make your website known. You'd definitely want to tell colleagues, professional networks, professional associations, e.g. aiic , what your strong sides are. That is: get involved in networks, participate in meetings, talk to the people. Maybe write articles for your association's online (and/or offline) publications. Another option would be a joint marketing campaign in a group of interpreters who focus on the same field and try to "sell" your biz proposals: you are the experts for renewable and other energies, or the automotive industry etc. Last, but not least: get in touch with your favorite sports club in your city and ask what supporters' programs they offer. This is another way of getting in touch with other small and medium businesses, who are interested in buying and selling services.

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answered 16 Nov '11, 14:44

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question asked: 16 Nov '11, 14:23

question was seen: 2,880 times

last updated: 16 Nov '11, 15:05 is a community-driven website open to anyone with questions and/or answers about interpreting, i.e. spoken language translation

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